Superonda on Freeda — Poltronova

Poltronova

Radical Iconic Italian Design

🦄 ULTRAFAVOLA: Poltronova beyond the mirror Mil

🦄 ULTRAFAVOLA: Poltronova beyond the mirror
Milano Design Week 2023
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On the occasion of Milan Design Week 2023, Centro Studi Poltronova renews its synergy with Mosca Partners for Design Variations, this time crossing the threshold of the Palazzo del Circolo Filologico Milanese in the heart of the Brera Design District. From 17 to 23 April, the Tuscan company will take centre stage. In the large and evocative Liberty Hall, under the luminous eye of a suggestive skylight, in a maze of rooms suspended in space and time, iconic objects and unusual new proposals will be displayed as if they had jumped out of one of the over ten thousand volumes of the library of the city’s oldest cultural association that has its headquarters here. With ULTRAFAVOLA, inspired by its own “best seller”, the Ultrafragola mirror designed by Ettore Sottsass, the Centro Studi Poltronova, just like in Lewis Carroll’s novel Through the Looking Glass and what Alice Found There, invites you to go beyond reflective surfaces to discover the magical dimension of part of its fantastic product catalogue.
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💡 Art direction by @_d_apostrophe_
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📆 2023 April 17–23
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📍@design_variations, @circolofilologicomilanese, via Clerici 10, Milan
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#poltronova #ultrafavola #ultrafragola #ettoresottsass #sottsass #archizoom #archizzomassociati #francoraggi #lapobinazzi #nigelcoates #ddl #studioddl#superstudio #milandesignweek2023 #milanodesignweek2023 #milan #design #mdw2023 #designvariations2023 #circolofilologicomilanese #breradesigndistrict #radicaldesign #popdesign #design #italiandesign #madeinitaly #artificialintelligence #modulartype #modulartypeface

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
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Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

🟪🟧 Sofo 🟩🟪 Armchair and sofa designed

🟪🟧 Sofo 🟩🟪
Armchair and sofa designed by Superstudio
.
Sofo is a seat to place in a row, like a train, or to stack to build solid, colorful mountains. It is simply a block made with an S—shaped cut from a cube of polyurethane, covered with fabric featuring two large stripes. The result of a very simple operation, without wasted material or thought. It presents itself as a compact, abstract, colorful object that communicates the joy of living, like things that arrive from another world.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @pietrosavorelli_associati
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#poltronova #superstudio #sofo #sofosofa #radicaldesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #madeinitaly

🍓 Ultrafragola Mirror/lamp designed by Ettore S

🍓 Ultrafragola Mirror/lamp designed by Ettore S

🍓 Ultrafragola Mirror/lamp designed by Ettore S

🖤 Joe Whip Soft leather armchair . To celebrate

🖤 Joe Whip
Soft leather armchair
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To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created four special editions for a must-have item which has never gone out of the catalogue. Made of first-rate black leather, Joe Whip is a precious edition with an elaborate braiding which transforms the thumb into a fringe, and by similitude into a whip, preserving all its Pop provocation.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joewhip #whip #radicaldesign #fetishdesign #popdesign #design #architecture #furniture #furnituredesign #italiandesign #totalblack #leatherdesign #madeinitaly

🧸 Joe Plush Armchair designed by Superstudio .

🧸 Joe Plush
Armchair designed by Superstudio
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To celebrate the fiftieth anniversary of the armchair Joe designed by DDL Studio, Centro Studi Poltronova has created some special editions for a must-have item which has never gone out of the catalogue. Joe Plush, entirely clad in high quality faux fur, aspires to becoming an interior decoration toy, very soft and embracing, and is dedicated to all those who have a dreamer’s soul.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #studioDDL #joearmchair #joechair #joeplush #radicaldesign #popdesign #design #architecture #italiandesign #madeinitaly

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