Maestri Design Italiano — Poltronova

poltronova

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If you get it, you love it.

Not everyone will understand it.
But those who do… fall for it.

Since 1957, Poltronova has been redefining design through radical collaborations and unconventional ideas — from Ettore Sottsass jr. to Bethan Laura Wood — creating objects that exist somewhere between art and function.

Still handcrafted in Italy.
Still not for everyone.

Poltronova.
UN—Conventional Design.

#Poltronova #UnconventionalDesign #ItalianDesign #FurnitureDesign #CollectibleDesign

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〰 Superonda is not just a sofa.

It is a new way of living.
Designed in 1967 by Archizoom Associati, this modular system redefined comfort through movement, freedom, and play. a radical icon of Italian design that still feels ahead of its time.
This monograph by Centro Studi Poltronova explores its story and lasting impact.

☞ Discover more on our website. link in bio.

⸺

#ItalianDesign #RadicalDesign #Superonda #DesignHistory #Poltronova

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two waves, one cut… infinite possibilities. 🌊🌊

Superonda by Archizoom Associati for Poltronova rewrites the rules of living.
Designed in 1967, it breaks structure, breaks function, breaks expectations.

No frame. No fixed position.
A sofa, a bed, a chaise longue. Whatever you decide in the moment.

Superonda doesn’t dictate.
It invites you to play.
Still challenging how we live today.

👉 Follow for more design stories that changed everything.

#superonda #radicaldesign #italiandesign #poltronova #designhistory

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Not just a chair. A statement. ⚫️

The Plasma armchair and footrest by Nigel Coates redefine comfort through sculptural form and bold presence. Wrapped in rich leather and supported by a striking metal frame, this piece blurs the line between furniture and art.
Designed to be experienced, not just seen.

Because great design doesn’t whisper. It speaks.

✨ Do you like this leather version?

#Poltronova #PlasmaArmchair #NigelCoates #PlasmaChair #HighEndDesign

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What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

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What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

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Rumble playful sofa by Gianni Pettena ✧

Casa Italia returned to the Winter Olympic Games Milano Cortina 2026.
A project by CONI – the Italian National Olympic Committee that brought together culture, hospitality and Olympic values. Three venues — Milan, Livigno, Cortina — one shared vision. The theme MUSA celebrated Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributed to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design met.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stood as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interpreted and told the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomed Italy Team athletes, partners and an international audience, offering an experience that conveyed Italy’s cultural heritage to the world.
The project was developed under the coordination of Lorenzo Pellicelli, within a unified vision that connected the different venues.

Ph. Roberto di Tondo / CONI Pietro Savorelli

#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #CrazyHorse

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IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #Ultrafragola

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Great design can also be seriously fun 🩷

Rumble, the playful sofa designed by Gianni Pettena for Poltronova, transforms the living room into a space for creativity, comfort, and shared moments.

Its generous shape invites endless possibilities.
Stretch out alone with a book, gather with friends, or turn everyday relaxation into something a little more playful.

Designed in the spirit of bold Italian design, Rumble is not just furniture.
It is an experience.

✔️ Certified fun.

Discover more about the Rumble sofa in the Poltronova collection.

#RumbleSofa #ItalianDesign #Poltronova #PlayfulFurniture #InteriorDesign

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Rumble proves that great design can also be seriously fun! 🩷

Rumble, the playful sofa designed by Gianni Pettena for Poltronova, transforms the living room into a space for creativity, comfort, and shared moments.

Its generous shape invites endless possibilities.
Stretch out alone with a book, gather with friends, or turn everyday relaxation into something a little more playful.

Designed in the spirit of bold Italian design, Rumble is not just furniture.
It is an experience.

✔️ Certified fun.

Discover more about the Rumble sofa in the Poltronova collection.

#RumbleSofa #ItalianDesign #Poltronova #PlayfulFurniture #InteriorDesign

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Too much? Exactly.
Not furniture. A manifesto.

An imperial presence in the dream of domestic walls.
Safari is not discreet. Leopard skin. Modular excess. A composition that occupies space with intention.

Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency. Designed to endure.

Clear your sitting room.
Would you make space for these two?

—

Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.

📸 @serenaeller
🎨 @_d_apostrophe_

—

#poltronova #sanremo #safari #archizoomassociati #milandesignweek

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Because Sanremo IS Sanremo 🌴✨

— Sanremo floor lamp by Archizoom Associati for Poltronova, 1968

#poltronova #sanremo #sanremo2026 #sanremolamp #festivaldisanremo

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Why is it called the Sanremo floor lamp?

Because Sanremo is more than a place. It’s a symbol. 🌴✨

Inspired by Sanremo in Liguria, host of the legendary Italian music festival, this Poltronova piece turns the palm tree into a glowing manifesto of Radical Design.
A minimal metal trunk. Fluorescent green or transparent methacrylate leaves.
 A theatrical presence that feels ironic, bold, and unforgettable.
Sanremo embodies Italian pop culture reinterpreted for the home.
A palm tree that radiates light and attitude.
 Follow for iconic Italian design pieces.

#Poltronova #SanremoFloorLamp #Sanremo #Sanremo2026 #SanremoFestival

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& you just can’t live without it 😮‍💨

— Superonda dynamic sofa by Archizoom Associati ❣️

Would you bring your Superonda everywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

—-

#poltronova #superonda #pov #designlover #superondasofa

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Casa Italia returns to the Winter Olympic Games Milano Cortina 2026.

A project by CONI – the Italian National Olympic Committee that brings together culture, hospitality and Olympic values.
Three venues — Milan, Livigno, Cortina — one shared vision.
The theme MUSA celebrates Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributes to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design meet.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stands as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interprets and tells the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomes Italy Team athletes, partners and an international audience, offering an experience that conveys Italy’s cultural heritage to the world.
The project is developed under the coordination of Lorenzo Pellicelli, within a unified vision that connects the different venues.

Ph. Roberto di Tondo/CONI
3rd picture: Ruggero Tita and Elia Viviani

—-
#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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🍬 Plasma
Armchair and footrest by Nigel Coates

In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding.

Plasma armchair comes with a footrest, and it’s also available in leather.

—
#poltronova #nigelcoates #plasma #plasmaarmchair #armchair

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Swipe right to light it up →

The iconic Ultrafragola mirror by Ettore Sottsass jr. inside Ca’ Nichetto, the Venetian home of @lucanichetto

A sculptural presence where light becomes atmosphere, and design becomes part of daily life.
Because great design doesn’t decorate a space.
It defines it.

Ph. credit Max Rommel @max_rommel
Studio Nichetto®
IG. @nichettostudio

Designed in the early 1970s by Ettore Sottsass jr., Ultrafragola is one of the most recognizable mirrors in Italian design history. Known for its sculptural silhouette and integrated lighting, it blurs the line between mirror and lamp, object and atmosphere. More than a functional piece, Ultrafragola explores how light interacts with space, creating mood, rhythm, and presence. Today, it remains a reference point for collectors, designers, and interior architects seeking iconic lighting design that feels both expressive and timeless.

—
#Poltronova #Ultrafragola #ItalianDesign #LucaNichetto #VenetianInteriors

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Staying soft for a hard impact.

Joe by De Pas, D’Urbino, Lomazzi for @poltronova — Plush Edition

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #JoePlush #SlowVisions #NarratedSpaces #EditorialAesthetic

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After the wave, what remains stays still. For a while. Maybe forever.

Superonda by Archizoom Associati for @poltronova — Spots Edition by Paolo Deganello

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #Superonda #SlowVisions #NarratedSpaces #EditorialAesthetic

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✋🛑 Superonda by Archizoom Associati

Would you bring your Superonda anywhere with you?

... did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S-shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

—

#poltronova #superonda #archizoom #archizoomassociati superondasofa

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It’s always a ‘perfect day’ with Superonda 🥐

The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.

Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.

Public space becomes a living room.
Design becomes a question, do you answer?

📍 Piazza del Carmine, Florence

🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?

📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

⸻
#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign

Superonda sofa Archizoom Associati, Radical Italian design Florence, Poltronova Superonda sofa, 1960s Radical Design movement, modular Italian furniture, Piazza del Carmine Florence, Italian pop design furniture, Archizoom Superonda

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Florence 🤝 Radical Design.

Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.

Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.

📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

--

#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly

Superonda sofa, Archizoom Associati, Poltronova, radical Italian design, 1960s 1970s furniture icons, Piazza del Carmine Florence, modular sofa, Italian pop design, Archizoom Superonda colors

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Superonda by Archizoom Associati 🛑✋

Would you bring your Superonda anywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

📸 Cover Shot @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

—-

#poltronova #superonda #archizoom #archizoomassociati #superondasofa

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🧡 Sink into iconic comfort. The JOE armchair paired with the JOE pouf / footrest is where sculptural design meets everyday lounging.
Soft curves. Grounded presence. Effortless style.
 Designed to anchor a space while inviting you to stay a little longer.
This is modern comfort that looks as good as it feels.
 🟠 Would you style this set in a living room or a reading corner?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

JOE armchair, JOE pouf, modern armchair, designer lounge chair, contemporary seating, statement armchair, modern living room furniture, luxury home interiors, sculptural furniture design, De Pas, D’Urbino, Lomazzi, DDL

#Poltronova
#joearmchair
#joeball  #ModernInteriors #DesignerFurniture #ContemporaryLiving

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Joe: an icon that refuses to sit still 🤎
 Joe armchair (1970) + Joe Ball pouf/footrest (2020): same irreverent spirit, shared attitude, comfort made in Italy. What started as a radical gesture becomes a dialogue across time: playful, bodily, unmistakably pop. After more than 50 years, Joe is still challenging how we inhabit objects and space, with Joe Ball by its side.

Both upholstered in vintage leather. Other options available.

📸 Shot by @kaylaraquel.studio  💡Production by @emmabyvanck.dvd

—

#poltronova #joearmchair #joeball #popdesign #designicon

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Tension. Dimension. Subversion. Flexible when it needs to.

◿ Mies by Archizoom Associati

Designed in 1969, the Mies armchair transforms geometry into an active system. An elastic rubber seat suspended within a chromed triangular structure allows the body to interact with space, balance, and gravity. An icon of Italian Radical design. Available today.

📸 Cover Shot by @kaylaraquel.studio 💡 Shooting production @emmabyvanck.dvd ✍️ Edit @gianlucagarupaionni

— #Poltronova #MiesArmchair #ArchizoomAssociati #ItalianDesign #FurnitureDesign

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Tension. Interaction. Balance.

◿ Mies by Archizoom Associati

Designed in 1969. Available today.

—

Mies armchair by Archizoom Associati is an iconic example of Italian Radical design and furniture design. Featuring a chromed metal structure and an elastic rubber seat, it challenges traditional ideas of comfort. Made in Italy.

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

#Poltronova #MiesArmchair #ArchizoomAssociati #InteriorDesign #FurnitureDesign

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Chromatic frame. Elastic tension.

◿ Mies by Archizoom Associati

Designed in 1969. Available today.

—

Mies armchair by Archizoom Associati is an iconic example of Italian Radical design and furniture design. Featuring a chromed metal structure and an elastic rubber seat, it challenges traditional ideas of shape and comfort. Made in Italy.

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

#Poltronova #MiesArmchair #ArchizoomAssociati #InteriorDesign #FurnitureDesign

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📐 Mies armchair/footrest by Archizoom Associati

📍XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

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#Poltronova #MiesArmchair #ItalianDesign #RadicalDesign #designicon

Mies armchair Poltronova, chrome-plated frame lounge chair, silicone sheet seating, 1970s Italian radical furniture, collectible chaise longue design

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🧢 Joe Armchair by De Pas, D’Urbino, Lomazzi
⚾️ Joe Ball pouf/footrest by D’Urbino, Lomazzi

📍 XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

—

#Poltronova #JoeArmchair #JoeBall #DDL #designicon

Joe armchair Poltronova by De Pas D’Urbino Lomazzi, giant baseball glove chair, homage to Joe DiMaggio, radical Pop design, collectible Italian armchair, polyurethane foam armchair on wheels

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⬜️ Saratoga sofa by Lella and Massimo Vignelli

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller : @ellerstudio

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#Poltronova #Saratoga #Vignelli #DesignIcon #ItalianDesign

Saratoga Poltronova sofa by Lella and Massimo Vignelli, glossy polyester lacquered structure, luxury leather cushions, Italian design, timeless sofa design, collectible Vignelli furniture

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⭕️ Mitzi sofa by Hans Hollein

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @ellerstudio

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#Poltronova #Mitzi #HansHollein #Sofa #PostmodernDesign

Mitzi sofa Poltronova by Hans Hollein, wood and wool sofa, soft–rigid hybrid seating, Austrian master designer furniture, postmodern collectible sofa

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🌴 Sanremo floor lamp by Archizoom Associati

📍 XS, @isaloniofficial April 8–13 2025
📸 @francesco_marano8 : @ellerstudio

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#Poltronova #SanremoLamp #ArchizoomAssociati #InteriorDesign #ItalianDesign

Sanremo floor lamp Poltronova, Archizoom Associati design, acrylic palm lamp 1960s, radical Italian design lighting, collectible pop design objects

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🐚 Gherpe table lamp by Superstudio

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller : @ellerstudio

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#Poltronova #GherpeLamp #Superstudio #RadicalDesign #LampDesign

Gherpe table lamp Poltronova by Superstudio, heat-formed lamp, interactive 1960s lighting design, marine-shell inspired lamp, changing design object

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🩶 Ultrafragola mirror/lamp by Ettore Sottsass jr.

#Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #EttoreSottsassDesign

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @francesco_marano8 : @ellerstudio

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ULTRAFRAGOLA mirror/lamp by Ettore Sottsass jr. , Ultrafragola mirror lamp Poltronova by Ettore Sottsass, wavy illuminated mirror 1970s, neon-edge mirror, cult collectible design, Italian lighting furniture, pink wavy mirror

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💭 Rumble sofa by Gianni Pettena in white panno casentino.
Playful in form, big in attitude. Shoes off recommended.

#Poltronova #Rumble #TimelessDesign #ItalianDesign #pannocasentino

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller : @ellerstudio

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Rumble sofa Poltronova, modular contemporary re-edition, casentino wool upholstery, radical seating system, collectible Italian furniture, Centro Studi Poltronova design.

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🌼 Passiflora table lamp (1968) by Superstudio

#Poltronova #PassifloraLamp #Superstudio #RadicalDesign #ItalianDesign

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📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @francesco_marano8 : @ellerstudio

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Passiflora lamp Poltronova, Superstudio 1966 Superarchitettura, luminous PMMA column, radical Italian lighting fixture, collectible design history piece, Salone del Mobile, pop flower shaped lamp

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Poltronova is… An Italian design company born in Tuscany in 1957 — where bold ideas met radical imagination.

Directed by Ettore Sottsass for twenty years, Poltronova became a laboratory of radical experimentation — collaborating with visionary artists and designers such as Archizoom, Superstudio, The Vignellis and Ron Arad.
Emerging as an outsider from Tuscany — far from the industrial hubs of mass production — Poltronova redefined the aesthetics of modern living, pioneering a new language of freedom, irony, and playfulness that shaped postmodern design.

Every piece is made to order in Tuscany, combining artisanal expertise with modern manufacturing technologies — ensuring lasting quality and total control over every detail.

From Ultrafragola to Superonda, from Joe to Mies — Poltronova icons continue to live in homes, galleries, and museums worldwide. Always bold. Always original.

Poltronova. The Dream Factory.

#Poltronova #ItalianDesign #FurnitureDesign #MadeInTuscany #EttoreSottsass

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Superonda by Archizoom Associati for Poltronova

🌊*Superonda is a dynamic sofa - the two “waves” that compose it, the result of the cutting of a parallelepiped as well as making possible various positions and functions, represent a synthetic gesture in the production logics.
*In Italian “onda” means “wave”!

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#poltronova #superonda #archizoomassociati #interiordesign #italianfurniture

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We love all our pieces as if they were our own children — but these three have definitely made history.

✨ Ultrafragola, Joe and Superonda.

Which one is your icon of choice?  Let us know in the comments down below! ↓

#Poltronova #DesignIcons #ItalianDesign #MadeInTuscany #DesignHeritage

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Poltronova. The Dream Factory.

Since 1957, we’ve been turning radical visions into timeless icons — reshaping the rules of living from Tuscany to the world.

From Ettore Sottsass jr. to Bethan Laura Wood and beyond, our pieces continue to inspire new ways of inhabiting space.

🇮🇹 Made in Italy.
🌍 Loved all over the world.

Enter the Dream Factory and follow for more ✨

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#italiandesign #madeinitaly #furnituredesign #interiordesign #madeintuscany

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Poltronova. The Dream Factory.

Since 1957, we’ve been turning radical visions into timeless icons — reshaping the rules of living from Tuscany to the world.

From Ettore Sottsass jr. to Bethan Laura Wood and beyond, our pieces continue to inspire new ways of inhabiting space.

🇮🇹 Made in Italy.
🌍 Loved all over the world.

Enter the Dream Factory and follow for more ✨

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📐 Mies armchair by Archizoom Associati, 1969

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#Poltronova #MiesArmchair #ArchizoomAssociati #ItalianDesign #MiesVanDerRohe  
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 Poltronova Design Furniture | Radical Design Movement | Mies armchair by Archizoom | Salone del Mobile 2025 Preview | Interior Design Trends 2025 | Mies van der Rohe influence in design | Timeless Italian design pieces

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Poltronova is…

From the Joe armchair to the Sanremo floor lamp, the Canton bench and the Saratoga sofa — each piece tells the story of Italian design through bold forms and timeless materials.

Our collection is crafted in Tuscany, blending artisanal expertise with contemporary production to ensure the highest quality in every detail.

✨ Poltronova. The Dream Factory.

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#Poltronova #ItalianDesign #MadeInTuscany #DesignIcons #InteriorDesign #FurnitureDesign

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🎨 A “super fake” terrazzo, quarried from a psychedelic landscape.

With Terrazzo Quarry, Bethan Laura Wood echoes the radical visions of the Poltronova archive.
A cluster of sculptural seats — soft yet monumental — where surface becomes volume, and materiality becomes experience, play, and narrative.

An invitation to inhabit an imaginary landscape that celebrates both illusion and structure.

Available soon as part of the Poltronova collection.

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#Poltronova #BethanLauraWood #TerrazzoQuarry #MadeInItaly #ItalianDesign #EDITNapoli2025

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⚡️Rockin’ w/ @bethanlaurawood at @edit.napoli 🪨🫟

At EDIT Napoli 2025, Poltronova unveils Terrazzo Quarry — a new project by Bethan Laura Wood, presented within EDIT CULT at the Loggia del Priore of the Certosa di San Martino.

Conceived by creative director Donatello D’Angelo @_d_apostrophe_ , the installation marks a turning point in the company’s history: for the first time since the foundation of the Poltronova Study Centre under the direction of Roberta Meloni, an entirely original design — not drawn from the historical archive — becomes part of the collection.

A world premiere that bridges past and present, reaffirming Poltronova’s role as a living laboratory of radical imagination.

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#editnapoli #editcult2025 #designexhibition #Poltronova #BethanLauraWood #TerrazzoQuarry

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✨ Introducing Terrazzo Quarry by Bethan Laura Wood for Poltronova.

A monumental yet soft seating system that transforms surface into volume and pattern into landscape.

Conceived as an inhabitable artificial terrain, these upholstered elements can be clustered or scattered like rocks emerging from an imaginary ground — where decoration and material merge into one expressive form.

From Venetian terrazzo floors to a psychedelic topography, Bethan’s exclusive fabric reinterprets fragments of gems breaking free from their aggregate, turning illusion into structure, and inviting new ways of interaction, climbing, and rest.

📍 World premiere soon at EDIT Napoli 2025.

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#Poltronova #BethanLauraWood #TerrazzoQuarry #MadeInItaly #ItalianDesign #EDITNapoli2025

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⚾️ Joe Ball by D’Urbino, Lomazzi

Not just a pop object.
Joe Ball completes the iconic armchair: a leather pouf with hidden weight inside, steady as a seat, ironic as a baseball.
Radical Pop meets everyday comfort.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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⚾️ Joe Ball by D’Urbino, Lomazzi

From the baseball in your hand →
to a pop icon you can sit on.
Joe Ball: the witty, radical footrest that completes Joe.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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⚾️ Joe Ball by D’Urbino, Lomazzi

From the oversized glove to the baseball itself.
For Joe’s 50th anniversary, Poltronova introduced Joe Ball: a leather pouf and footrest that mirrors the stitches and shape of a real baseball.

A Pop Art irony scaled into design history.

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#Poltronova #JoeBall #DDL #DePasDUrbinoLomazzi #ItalianDesign #MadeInItaly

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📐 Regolo today.

Not just a seat, but a living system: compact volumes, integrated bookcases, and cushions upholstered in glossy leather, linen or recycled wool.

Halfway between design and architecture, Regolo embodies Gianfranco Fini’s vision — a furniture piece that is also sculpture, a domestic landscape, a cultural statement.

From 1975 to 2025: a re-edition that looks back to radical design while speaking directly to today.

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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #MadeInItaly

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✨ Again, Regolo.

Designed in 1975 by Gianfranco Fini, Regolo re-enters the Poltronova collection as a modular seating system where geometric rigor meets versatile comfort.

Available as one-, two- or three-seater, its solid ash structure integrates bookcases on the sides and back, making it a micro-architecture to live in — functional from every angle, timeless in its proportions.

Reissued today with updated materials, Regolo celebrates Poltronova’s unconventional vision: radical, sculptural, and unapologetically modern.

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#Poltronova #Regolo #GianfrancoFini #ItalianDesign #MadeInItaly

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🖤 Cessato Allarme by De Pas, D’Urbino, Lomazzi

The Cessato Allarme clothes stand, created in 1986 by the De Pas, D’Urbino, Lomazzi studio and produced by Poltronova since 1991, takes its inspiration directly from its name [“All Clear!”]: the alarm trumpets mounted on light poles during the last war.

Now also available in black, this iconic piece preserves its playful pop spirit—far from anything warlike. As Paolo Lomazzi suggested in 2020, it is a metaphorical invitation to «go and blow the trumpets again.»

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#Poltronova #CessatoAllarme #DePasDUrbinoLomazzi #DDL #ClothesStand #ItalianDesign #MadeInItaly

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🖤🤎 Plasma by Nigel Coates

From digital lines to living matter: Nigel Coates’ Plasma, armchair and footrest, now comes in new leather versions.
Three types of leather – suede/nubuck, vintage, and aniline – woven into two tonal combinations of deep black and warm brown.
A dialogue between graphic lightness and tactile intensity.

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#Poltronova #NigelCoates #Plasma #PlasmaArmchair #PlasmaChair #MadeInItaly

Maestri Design Italiano

20 Ottobre 2004

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Maestri Design Italiano
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