IO Donna — Poltronova

Poltronova

The Dream Factory.

poltronova

1.003 60.426

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PAST AND PRESENT SHARE THE SAME ROOM.

At Salone del Mobile.Milano 2026, Poltronova brought together historical icons and new productions inside an UN—defined environment: unstable, open, unfinished.

In this temporary landscape, objects are not isolated pieces. They compose the space. They activate it. They transform it by being there.

Ultrafragola, designed by Ettore Sottsass jr. in 1970, meets Terrazzo Quarry, the new seating system by Bethan Laura Wood, 2025.
Two different moments in Poltronova’s history. One shared condition.
A design icon and a new project living inside the same undefined domestic scenario, where past and present do not follow one another, but shape the space together.

📍UN— Salone del Mobile.Milano 2026 Rho Fiera Milano
@isaloniofficial  
📸 Serena Eller : Eller Studio
@serenaeller : @ellerstudio

🎨 Creative Direction: Donatello D’Angelo
@donutsinho @_d_apostrophe_

— Ultrafragola mirror/lamp by Ettore Sottsass jr. @ettoresottsass_official  — Terrazzo Quarry by Bethan Laura Wood @bethanlaurawood

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek #TerrazzoQuarry #Ultrafragola

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THE WEEK IS OVER. THE STORY IS NOT.

After UN—, nothing is really finished.
At Salone del Mobile.Milano 2026, Poltronova presented an installation shaped by subtraction, instability and transformation.
An UN—defined domestic landscape, where surfaces opened, structures remained exposed, and objects became part of a space in progress.

Not a finished interior. Not a fixed scenario. A temporary state.

UN— was conceived as a place where Poltronova’s radical heritage meets a new generation of design: historical icons, re-editions and new projects coexisting inside the same unfinished story.

Because after UN—, space keeps changing.
 And so does Poltronova.

— Ultrafragola mirror/lamp by Ettore Sottsass jr. @ettoresottsass_official  — Terrazzo Quarry by Bethan Laura Wood @bethanlaurawood

📍 @isaloniofficial
📸 Photography: Serena Eller @serenaeller : Eller Studio @ellerstudio  🎨 Creative direction: Donatello D’Angelo @donutsinho @_d_apostrophe_

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek #RadicalDesign #DesignInstallation

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WHERE TO SEE POLTRONOVA DURING MDW26 ↓

From the fair to exhibitions, installations, screenings and special collaborations, Poltronova unfolds across Milan in 8 different moments during Milano Design Week 2026.

1. UN—  
@isaloniofficial
Salone Internazionale del Mobile 2026
📍 Rho Fiera Milano, Hall 24 | Booth D33 
⏳ April 21–26
📸 @serenaeller : @ellerstudio

2. Andrea Branzi by Toyo Ito. A Continuous Present 
📍 @triennalemilano, Viale Alemagna 6 
⏳ March 19 – October 4, 2026

3. Lella and Massimo Vignelli: A Language of Clarity 
📍 @triennalemilano, Viale Alemagna 6, Milan 
⏳ On view until September 6th

4. Metamorphosis — @moscapartners Variations 
📍 Palazzo Litta, Corso Magenta 24, Milan 
⏳ April 21–26, 2026

5. De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 
📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan 
⏳ On view until 26th of April

6. @chloe presents Tomato chair On the occasion of Milan Design Week, Chloé, under the creative direction of @chemena Kamali, unveils an exclusive re-edition of the Tomato chair, originally designed in 1970 by Christian Adam, in collaboration with Poltronova. 
📍 Chloé Milan, Via della Spiga 30, Milan
 ⏳ April 22–26, 2026

7. Landscape of Mestieri d’Arte — @serapianmilano
To celebrate the Mestieri d’Arte Bokashi SS26 Capsule Collection designed by @bethanlaurawood for Serapian Milano, the boutique becomes an immersive rocky landscape brought to life with Poltronova. 
📍 Serapian Boutique, Via della Spiga 42, Milan 
⏳ April 20–26 
🕒 Mon, Tue, Fri, Sat, Sun 10:00–19:00 / Wed, Thu 10:00–17:00

+

8. SuperDesign. Italian Radical Design 1965–75 
A screening presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, curated by @francescamuse with @musefactoryofprojects in collaboration with @fondazionesozzani. 
📍 Fondazione Sozzani, Via Bovisasca 87, Milan 
⏳ Saturday, April 25th, 11:30 AM 
🔴 Free admission / Registration required at fondazionesozzani.org / museweb.it

See you around Milan.

#Poltronova #MDW2026 #MilanoDesignWeek2026 #MilanDesignWeek #SaloneDelMobile2026

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WHERE TO SEE POLTRONOVA DURING MDW26 ↓

From the fair to exhibitions, installations, screenings and special collaborations, Poltronova unfolds across Milan in 8 different moments during Milano Design Week 2026.

1. UN— @isaloniofficial
Salone del Mobile.Milano 2026 
📍 Rho Fiera Milano, Hall 24 | Booth D33 ⏳ April 21–26

2. Andrea Branzi by Toyo Ito. A Continuous Present 
📍 @triennalemilano, Viale Alemagna 6 
⏳ March 19 – October 4, 2026

3. Lella and Massimo Vignelli: A Language of Clarity 
📍 @triennalemilano, Viale Alemagna 6, Milan ⏳ On view until September 6th

4. Metamorphosis — @moscapartners Variations 
📍 Palazzo Litta, Corso Magenta 24, Milan 
⏳ April 21–26, 2026

5. De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 
📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan 
⏳ On view until the 26th of April

6. Chloé presents Tomato chair On the occasion of Milan Design Week, @chloe, under the creative direction of @chemena Kamali, unveils an exclusive re-edition of the Tomato chair, originally designed in 1970 by Christian Adam, in collaboration with Poltronova. 
📍 Chloé Milan, Via della Spiga 30, Milan 
⏳ April 22–26, 2026

7. Landscape of Mestieri d’Arte — Serapian To celebrate the Mestieri d’Arte Bokashi SS26 Capsule Collection designed by @bethanlaurawood for @serapianmilano, the boutique becomes an immersive rocky landscape brought to life with Poltronova. 
📍 Serapian Boutique, Via della Spiga 42, Milan 
⏳ April 20–26 
🕒 Mon, Tue, Fri, Sat, Sun 10:00–19:00 / Wed, Thu 10:00–17:00

8. SuperDesign. Italian Radical Design 1965–75 A screening presented within RACCONTI DI DESIGN E CITTÀ. Film Screenings + Talks, curated by @francescamuse with @musefactoryofprojects in collaboration with @fondazionesozzani 
📍 Fondazione Sozzani, Via Bovisasca 87, Milan ⏳ Saturday, April 25th, 11:30 AM 
🔴 Free admission / Registration required at fondazionesozzani.org / museweb.it

See you around Milan.

#Poltronova #MDW2026 #MilanoDesignWeek2026 #MilanDesignWeek #SaloneDelMobile2026

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You are expected. See you there.

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Poltronova is UN—Expected, but you are expected.
See you there.

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Join us on Saturday, April 25th at 11:30 AM at Fondazione Sozzani, Milan
for the screening of

SuperDesign. Italian Radical Design 1965–75
Presented within RACCONTI DI DESIGN E CITTÀ.
Film Screenings + Talks, the project curated by Francesca Molteni with @musefactoryofprojects in collaboration with @fondazionesozzani.

With Elisabetta Trincherini, Francesca Balena Arista, Maria Cristina Didero, and Nicoletta Morozzi.
@francescabalenaarista @nicolettamorozzi

A film by Maria Cristina Didero and Francesca Molteni, directed by Francesca Molteni, retracing the history and legacy of Italian Radical Design through the voices of 19 of its protagonists.

📍Fondazione Sozzani Via Bovisasca 87, Milan

Free admission 🔴 Registration required at fondazionesozzani.org / museweb.it

#Poltronova #SuperDesign #RadicalItalianDesign #FondazioneSozzani #MilanDesignWeek

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UN—Poltronova at Salone del Mobile 2026

Milano Design Week installation at Rho Fiera Milano.
 Domestic space is no longer defined. At Salone Internazionale del Mobile 2026, Poltronova presents UN—, an installation shaped by an unstable, open, constantly transforming condition.

✳︎ UN— 📍 Rho Fiera Milano, Hall 24 | Booth D33 ⏳ April 21st–26th

Featuring Archizoom Associati, Nigel Coates, De Pas, D’Urbino, Lomazzi, Gianfranco Fini, Andrea Mancuso, Franco Raggi, Ettore Sottsass jr., Superstudio, Bethan Laura Wood.
Following XS, where surface generated space, UN— operates through subtraction, not what is shown, but what remains incomplete, suspended, in progress. Space no longer presents itself as a finished form, but as a process built as it unfolds.
UN— marks a new phase for Poltronova. Alongside historical icons, a new generation of projects interprets the present through experimental, ironic, and radical languages. New productions by Bethan Laura Wood and Andrea Mancuso open a path beyond re-edition.
Under the creative direction of Donatello D’Angelo, the installation becomes an UN—finished environment in constant mutation. There is no definitive form. Only temporary states.
On display includes Ultrafragola, Superonda, Gherpe, Joe, Canton and more alongside new productions Terrazzo Quarry, Pluriball, Regolo, Plasma and Safari in new upholsteries.
A renewed focus on customisation introduces variable configurations and a more direct relationship between object and user. Miniatures and objects expand the reflection on scale, perception, and reality.

#Poltronova #SaloneDelMobile2026 #MilanoDesignWeek2026 #MilanDesignWeek #MDW2026

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UN—Poltronova at MDW 2026

Inside De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti at @casvamilano – Centro di Alti Studi sulle Arti Visive, the work of one of the most significant Italian design groups is traced through a trajectory that moves beyond the object and redefines the experience of domestic space.

⚾️ De Pas, D’Urbino, Lomazzi: Fantasticamente effervescenti 📍 @casvamilano – Centro di Alti Studi sulle Arti Visive, Via Isernia 5, Milan ⏳ on view until April
Curated by Maria Teresa Feraboli Exhibition design: Andrea Gianni

On view: ★Joe — De Pas, D’Urbino, Lomazzi
★Joe Ball — D’Urbino, Lomazzi

Fantasticamente effervescenti, curated by Maria Teresa Feraboli with exhibition design by Andrea Gianni, takes the public beyond the object, tracing a creative trajectory that has redefined spatial possibilities and transformed the way domestic environments are experienced.
Before forming as a group in 1966, the three designers initiated a sharp critique of traditional housing typologies, with a clear aim: to free the home from the rigidity of rooms and restore flexibility and freedom to interior spaces. From holiday houses such as Villa Panceri on the island of Elba, to the retirement home on Via Leone XIII in Milan, and on to pneumatic structures and the project of a residential hypercube for 1,500 people, their work moves between pragmatism and vision, in a continuous process of experimentation that also implies an awareness of environmental concerns.
Their informal, affordable, and transformable objects — including the Joe armchair and the Joe Ball footstool — became a manifesto of their commitment to redefining domestic space, allowing inhabitants to shape their environment with freedom, pleasure, and a sense of play.

#Poltronova #CASVA #JoeArmchair #DePasDUrbinoLomazzi #MilanoDesignWeek2026

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UN—Poltronova at MDW 2026

Inside Metamorphosis, a project by @moscapartners Variations at Palazzo Litta, Centro Studi Poltronova presents an open composition of icons in the Red Room.

Metamorphosis
🪰 A project by @moscapartners Variations
📍 Palazzo Litta, Corso Magenta 24, Milan
⏳ April 21–26, 2026

On view: ★ Canton — Franco Raggi ★ Rumble — Gianni Pettena ★Superonda Spots, special edition — Paolo Deganello, Archizoom Associati ★ Ultrafragola — Ettore Sottsass jr.

More than More. An open composition of Poltronova icons activates the Red Room: Rumble by Gianni Pettena defines its centre, while Ultrafragola mirror/lamp by Ettore Sottsass, Canton bench by Franco Raggi, and a special edition of Superonda sofa by Paolo Deganello are arranged throughout the space.

Not an exhibition, but a condition in which objects construct space.
The theme chosen for 2026 by MoscaPartners, Metamorphosis, is conceived as a transformation driven by experimentation, the development of new materials, and the technologies available to us today. The challenge for the design world is to interpret contemporary scenarios and envision future ones. If, on the one hand, the human being remains the central reference — with their needs and desires — on the other, it is essential to reflect on our relationship with the planet, its resources, and the way we engage with what surrounds us, fostering a virtuous connection between the many dimensions of life.

#Poltronova #MoscaPartners #Metamorphosis #PalazzoLitta #MilanoDesignWeek2026

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UN—Poltronova at MDW 2026

Inside Andrea Branzi by Toyo Ito. A Continuous Present at @triennalemilano, a key chapter of Radical Design unfolds through more than sixty years of Andrea Branzi’s research, interpreted through the vision of Toyo Ito.
The exhibition traces a biographical journey from Archizoom and Superarchitettura to Branzi’s anthropological approach to design. Themes of fragility, hybridization, ecology, and coexistence shape a fluid exhibition conceived as a continuous present. Over 400 works. Installations, objects, models, drawings, videos, and archival materials build an evolving landscape of ideas.
Within this radical moment, Poltronova’s dialogue with Archizoom emerges.

On view: Superonda (1967). The modular anti-sofa redefining domestic space. Safari (1968). The “imperial sofa”. Afro-Tyrolean kitsch. Radical irony.
Two manifesto pieces. One decisive collaboration. A new idea of living.

Andrea Branzi by Toyo Ito. A Continuous Present 📍Triennale Milano, Viale Alemagna 6 ⏳March 19th — October 4th 2026

Produced by Triennale Milano and Fondation Cartier pour l’art contemporain Concept and exhibition design:Toyo Ito & Associates, Architects Curated by Nina Bassoli and Michela Alessandrini In collaboration with Lorenza Branzi and Nicoletta Morozzi

Slide n.7-8 photo credits:
Andrea Branzi by Toyo Ito. Continuous Present. Installation view. Triennale Milano 2026
Shot by Andrea Rossetti © Triennale Milano

#Poltronova #MilanoDesignWeek2026 #RadicalDesign #AndreaBranzi #TriennaleMilano

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Superonda???

Superonda can be…a sofa, a bed, a chaise longue, or… whatever you want.

Designed by Archizoom Associati for Poltronova, Superonda is a dynamic modular sofa made of two wave modules you can flip, stack and rearrange freely. Radical Italian design.

No rules… just positions.

#Superonda #ArchizoomAssociati #Poltronova #RadicalDesign #ItalianDesign

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UN—
Domestic space is no longer defined.

Poltronova returns to Salone del Mobile.Milano 2026 with an installation shaped by instability. Open. In constant transformation.

After XS, where surface generated space, UN— operates through subtraction.
Not what is shown. What remains incomplete. Suspended. In progress. Wrong?

Space is not presented as a finished form.
It is constructed as it unfolds.

April 21–26
Rho Fiera Milano | Hall 24 D33

Join us inside an UN-defined space. If you can.

—————————-///:::;;////////———————-///:::;;////////—

#Poltronova #SalonedelMobile #MDW2026 #MilanDesignWeek #Salone2026

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Follow if you love unique furniture.

Since 1957, Poltronova has challenged conventional design.
Radical ideas. Iconic objects. Made in Italy.
More than furniture: statement pieces for contemporary spaces.

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If you get it, you love it.

Not everyone will understand it.
But those who do… fall for it.

Since 1957, Poltronova has been redefining design through radical collaborations and unconventional ideas — from Ettore Sottsass jr. to Bethan Laura Wood — creating objects that exist somewhere between art and function.

Still handcrafted in Italy.
Still not for everyone.

Poltronova.
UN—Conventional Design.

#Poltronova #UnconventionalDesign #ItalianDesign #FurnitureDesign #CollectibleDesign

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〰 Superonda is not just a sofa.

It is a new way of living.
Designed in 1967 by Archizoom Associati, this modular system redefined comfort through movement, freedom, and play. a radical icon of Italian design that still feels ahead of its time.
This monograph by Centro Studi Poltronova explores its story and lasting impact.

☞ Discover more on our website. link in bio.

⸺

#ItalianDesign #RadicalDesign #Superonda #DesignHistory #Poltronova

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two waves, one cut… infinite possibilities. 🌊🌊

Superonda by Archizoom Associati for Poltronova rewrites the rules of living.
Designed in 1967, it breaks structure, breaks function, breaks expectations.

No frame. No fixed position.
A sofa, a bed, a chaise longue. Whatever you decide in the moment.

Superonda doesn’t dictate.
It invites you to play.
Still challenging how we live today.

👉 Follow for more design stories that changed everything.

#superonda #radicaldesign #italiandesign #poltronova #designhistory

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Not just a chair. A statement. ⚫️

The Plasma armchair and footrest by Nigel Coates redefine comfort through sculptural form and bold presence. Wrapped in rich leather and supported by a striking metal frame, this piece blurs the line between furniture and art.
Designed to be experienced, not just seen.

Because great design doesn’t whisper. It speaks.

✨ Do you like this leather version?

#Poltronova #PlasmaArmchair #NigelCoates #PlasmaChair #HighEndDesign

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What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

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What is Rumble by Gianni Pettena? 💭
A sofa or a space to experience?

Rumble isn’t just design. It’s architecture you can live in.
Born from a 19th-century artist studio, this iconic sofa breaks scale, rules, and expectations.

It doesn’t follow function. It questions it.
A primal form. A womb. A place where gestures, ideas, and possibilities take shape.

Rumble becomes what you make of it.
That’s the point.

Designed by Gianni Pettena for Poltronova
Casentino fabric. Timeless colors. Endless interpretations.

Would you sit… or experience it?

#poltronova #rumble #giannipettena #designstorytelling #pannocasentino

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Rumble playful sofa by Gianni Pettena ✧

Casa Italia returned to the Winter Olympic Games Milano Cortina 2026.
A project by CONI – the Italian National Olympic Committee that brought together culture, hospitality and Olympic values. Three venues — Milan, Livigno, Cortina — one shared vision. The theme MUSA celebrated Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributed to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design met.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stood as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interpreted and told the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomed Italy Team athletes, partners and an international audience, offering an experience that conveyed Italy’s cultural heritage to the world.
The project was developed under the coordination of Lorenzo Pellicelli, within a unified vision that connected the different venues.

Ph. Roberto di Tondo / CONI Pietro Savorelli

#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #CrazyHorse

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IO SONO UN ARCHITETTO. ETTORE SOTTSASS

From 7 March to 26 July 2026, Palazzo Buontalenti in Pistoia presents a major exhibition dedicated to Ettore Sottsass, one of the most influential figures in twentieth-century architecture and design.
Painter, graphic designer, photographer and visionary designer, Sottsass (1917–2007) moved through the entire twentieth century with a perspective that was critical, observant and deeply sensitive to the cultural and social changes of his time.

Curated by Enrico Morteo and organised by @pistoiamusei, @fondazionecaript with @electaeditore, the exhibition explores three decades of Sottsass’s work. From the immediate post-war years to the early 1970s. Drawings, photographs, ceramics, objects and archival materials reveal the development of his ideas, many of them presented to the public for the first time.
Special attention is given to Sottsass’s relationship with Tuscany and with the artisans and companies that helped shape his vision.  Projects developed with Poltronova — including Ultrafragola, Crazy Horse, Califfo and Superbox — stand as iconic examples of a design language grounded in experimentation, colour and symbolic form.
The exhibition presents both original pieces and archival materials preserved at @csac_parma and within the Centro Studi Poltronova Archive.

📍 Palazzo Buontalenti, Pistoia  📅 7 March – 26 July 2026

#EttoreSottsass #DesignExhibition #DesignHistory #Poltronova #Ultrafragola

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Great design can also be seriously fun 🩷

Rumble, the playful sofa designed by Gianni Pettena for Poltronova, transforms the living room into a space for creativity, comfort, and shared moments.

Its generous shape invites endless possibilities.
Stretch out alone with a book, gather with friends, or turn everyday relaxation into something a little more playful.

Designed in the spirit of bold Italian design, Rumble is not just furniture.
It is an experience.

✔️ Certified fun.

Discover more about the Rumble sofa in the Poltronova collection.

#RumbleSofa #ItalianDesign #Poltronova #PlayfulFurniture #InteriorDesign

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Rumble proves that great design can also be seriously fun! 🩷

Rumble, the playful sofa designed by Gianni Pettena for Poltronova, transforms the living room into a space for creativity, comfort, and shared moments.

Its generous shape invites endless possibilities.
Stretch out alone with a book, gather with friends, or turn everyday relaxation into something a little more playful.

Designed in the spirit of bold Italian design, Rumble is not just furniture.
It is an experience.

✔️ Certified fun.

Discover more about the Rumble sofa in the Poltronova collection.

#RumbleSofa #ItalianDesign #Poltronova #PlayfulFurniture #InteriorDesign

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Too much? Exactly.
Not furniture. A manifesto.

An imperial presence in the dream of domestic walls.
Safari is not discreet. Leopard skin. Modular excess. A composition that occupies space with intention.

Sanremo stands beside it. Vertical. Luminous. A palm transformed into a symbol.
Designed to disturb complacency. Designed to endure.

Clear your sitting room.
Would you make space for these two?

—

Radical Italian design by Archizoom Associati for Poltronova. The Safari imperial sofa and Sanremo floor lamp embody 1960s Italian Radical Design, Pop Art influence, and collectible furniture. Originally conceived as a critique of bourgeois interiors, these iconic pieces remain central to Milan Design Week conversations and contemporary design collecting.

📸 @serenaeller
🎨 @_d_apostrophe_

—

#poltronova #sanremo #safari #archizoomassociati #milandesignweek

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Because Sanremo IS Sanremo 🌴✨

— Sanremo floor lamp by Archizoom Associati for Poltronova, 1968

#poltronova #sanremo #sanremo2026 #sanremolamp #festivaldisanremo

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Why is it called the Sanremo floor lamp?

Because Sanremo is more than a place. It’s a symbol. 🌴✨

Inspired by Sanremo in Liguria, host of the legendary Italian music festival, this Poltronova piece turns the palm tree into a glowing manifesto of Radical Design.
A minimal metal trunk. Fluorescent green or transparent methacrylate leaves.
 A theatrical presence that feels ironic, bold, and unforgettable.
Sanremo embodies Italian pop culture reinterpreted for the home.
A palm tree that radiates light and attitude.
 Follow for iconic Italian design pieces.

#Poltronova #SanremoFloorLamp #Sanremo #Sanremo2026 #SanremoFestival

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& you just can’t live without it 😮‍💨

— Superonda dynamic sofa by Archizoom Associati ❣️

Would you bring your Superonda everywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

—-

#poltronova #superonda #pov #designlover #superondasofa

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Casa Italia returns to the Winter Olympic Games Milano Cortina 2026.

A project by CONI – the Italian National Olympic Committee that brings together culture, hospitality and Olympic values.
Three venues — Milan, Livigno, Cortina — one shared vision.
The theme MUSA celebrates Italy as a source of inspiration, creativity and beauty.
In this context, Poltronova contributes to Casa Italia with two white Superonda sofas and a green Rumble sofa, shaping informal and dynamic spaces where sport, culture and contemporary design meet.
On the occasion of the XXV Winter Olympic Games Milano Cortina 2026, Casa Italia stands as the symbolic place of Italian excellence, a space of encounter between culture, vision and Olympic values.
A project by CONI, Casa Italia interprets and tells the story of the country’s identity through hospitality and the values of sport, art, architecture and design.
Present in three key locations — Triennale Milano, the Aquagranda Olympic Preparation Centre in Livigno, and Farsettiarte in Cortina d’Ampezzo — Casa Italia welcomes Italy Team athletes, partners and an international audience, offering an experience that conveys Italy’s cultural heritage to the world.
The project is developed under the coordination of Lorenzo Pellicelli, within a unified vision that connects the different venues.

Ph. Roberto di Tondo/CONI
3rd picture: Ruggero Tita and Elia Viviani

—-
#CasaItaliaMiCo2026 #Poltronova #SuperondaSofa #RumbleSofa #MilanoCortina2026

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🍬 Plasma
Armchair and footrest by Nigel Coates

In the context of Nigel Coates’ growing interest in furniture, the Plasma armchair reflects the English designer’s taste for designing essential forms by digital means. Composed of a set of cushions in different tones placed on a slender metal structure with harmonious curves, Plasma combines the simplicity of a continuous graphic sign with the complex technology of the structure, made with computerized methods of bending and welding.

Plasma armchair comes with a footrest, and it’s also available in leather.

—
#poltronova #nigelcoates #plasma #plasmaarmchair #armchair

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Swipe right to light it up →

The iconic Ultrafragola mirror by Ettore Sottsass jr. inside Ca’ Nichetto, the Venetian home of @lucanichetto

A sculptural presence where light becomes atmosphere, and design becomes part of daily life.
Because great design doesn’t decorate a space.
It defines it.

Ph. credit Max Rommel @max_rommel
Studio Nichetto®
IG. @nichettostudio

Designed in the early 1970s by Ettore Sottsass jr., Ultrafragola is one of the most recognizable mirrors in Italian design history. Known for its sculptural silhouette and integrated lighting, it blurs the line between mirror and lamp, object and atmosphere. More than a functional piece, Ultrafragola explores how light interacts with space, creating mood, rhythm, and presence. Today, it remains a reference point for collectors, designers, and interior architects seeking iconic lighting design that feels both expressive and timeless.

—
#Poltronova #Ultrafragola #ItalianDesign #LucaNichetto #VenetianInteriors

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Staying soft for a hard impact.

Joe by De Pas, D’Urbino, Lomazzi for @poltronova — Plush Edition

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #JoePlush #SlowVisions #NarratedSpaces #EditorialAesthetic

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After the wave, what remains stays still. For a while. Maybe forever.

Superonda by Archizoom Associati for @poltronova — Spots Edition by Paolo Deganello

Visual direction & AI scenario by @ludovica_canzutti

#Poltronova #Superonda #SlowVisions #NarratedSpaces #EditorialAesthetic

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✋🛑 Superonda by Archizoom Associati

Would you bring your Superonda anywhere with you?

... did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S-shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

—

#poltronova #superonda #archizoom #archizoomassociati superondasofa

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It’s always a ‘perfect day’ with Superonda 🥐

The Superonda doesn’t ask you to sit properly. It asks you to rethink sitting altogether.
A sofa that behaves more like a thought than a piece of furniture.

Designed in 1967 by Archizoom Associati, this Radical Italian icon folds, flips, and flows. No front. No back. No instructions. Just a soft rebellion in red.

Public space becomes a living room.
Design becomes a question, do you answer?

📍 Piazza del Carmine, Florence

🎨 How would you use it. Lounge, climb, or completely ignore the idea of a sofa?

📸 Pictures by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

⸻
#Poltronova
#Superonda
#ArchizoomAssociati
#RadicalDesign
#FlorenceDesign

Superonda sofa Archizoom Associati, Radical Italian design Florence, Poltronova Superonda sofa, 1960s Radical Design movement, modular Italian furniture, Piazza del Carmine Florence, Italian pop design furniture, Archizoom Superonda

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Florence 🤝 Radical Design.

Right in front of Santa Maria del Carmine, the Superonda by Archizoom Associati takes over the piazza – where pop meets poetry, and design breaks all rules.

Created in 1967, this anti-design icon from the Florentine Radical group Archizoom Associati still dares to be playful, modular, and free. No frame, no limits. Just imagination in motion.

📍 Piazza del Carmine, Florence
🎨 Which color would you choose? Red, white, black… or a special edition?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

--

#Superonda #ArchizoomAssociati #RadicalDesign #Poltronova #madeinitaly

Superonda sofa, Archizoom Associati, Poltronova, radical Italian design, 1960s 1970s furniture icons, Piazza del Carmine Florence, modular sofa, Italian pop design, Archizoom Superonda colors

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Superonda by Archizoom Associati 🛑✋

Would you bring your Superonda anywhere with you?

… did you know that:
Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.

📸 Cover Shot @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni
💁🏻‍♀️ Model @senza.rancore

—-

#poltronova #superonda #archizoom #archizoomassociati #superondasofa

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🧡 Sink into iconic comfort. The JOE armchair paired with the JOE pouf / footrest is where sculptural design meets everyday lounging.
Soft curves. Grounded presence. Effortless style.
 Designed to anchor a space while inviting you to stay a little longer.
This is modern comfort that looks as good as it feels.
 🟠 Would you style this set in a living room or a reading corner?

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

JOE armchair, JOE pouf, modern armchair, designer lounge chair, contemporary seating, statement armchair, modern living room furniture, luxury home interiors, sculptural furniture design, De Pas, D’Urbino, Lomazzi, DDL

#Poltronova
#joearmchair
#joeball  #ModernInteriors #DesignerFurniture #ContemporaryLiving

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Joe: an icon that refuses to sit still 🤎
 Joe armchair (1970) + Joe Ball pouf/footrest (2020): same irreverent spirit, shared attitude, comfort made in Italy. What started as a radical gesture becomes a dialogue across time: playful, bodily, unmistakably pop. After more than 50 years, Joe is still challenging how we inhabit objects and space, with Joe Ball by its side.

Both upholstered in vintage leather. Other options available.

📸 Shot by @kaylaraquel.studio  💡Production by @emmabyvanck.dvd

—

#poltronova #joearmchair #joeball #popdesign #designicon

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Tension. Dimension. Subversion. Flexible when it needs to.

◿ Mies by Archizoom Associati

Designed in 1969, the Mies armchair transforms geometry into an active system. An elastic rubber seat suspended within a chromed triangular structure allows the body to interact with space, balance, and gravity. An icon of Italian Radical design. Available today.

📸 Cover Shot by @kaylaraquel.studio 💡 Shooting production @emmabyvanck.dvd ✍️ Edit @gianlucagarupaionni

— #Poltronova #MiesArmchair #ArchizoomAssociati #ItalianDesign #FurnitureDesign

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Tension. Interaction. Balance.

◿ Mies by Archizoom Associati

Designed in 1969. Available today.

—

Mies armchair by Archizoom Associati is an iconic example of Italian Radical design and furniture design. Featuring a chromed metal structure and an elastic rubber seat, it challenges traditional ideas of comfort. Made in Italy.

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

#Poltronova #MiesArmchair #ArchizoomAssociati #InteriorDesign #FurnitureDesign

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Chromatic frame. Elastic tension.

◿ Mies by Archizoom Associati

Designed in 1969. Available today.

—

Mies armchair by Archizoom Associati is an iconic example of Italian Radical design and furniture design. Featuring a chromed metal structure and an elastic rubber seat, it challenges traditional ideas of shape and comfort. Made in Italy.

📸 Shot by @kaylaraquel.studio
💡 Shooting production @emmabyvanck.dvd
✍️ Edit @gianlucagarupaionni

—

#Poltronova #MiesArmchair #ArchizoomAssociati #InteriorDesign #FurnitureDesign

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📐 Mies armchair/footrest by Archizoom Associati

📍XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

—

#Poltronova #MiesArmchair #ItalianDesign #RadicalDesign #designicon

Mies armchair Poltronova, chrome-plated frame lounge chair, silicone sheet seating, 1970s Italian radical furniture, collectible chaise longue design

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🧢 Joe Armchair by De Pas, D’Urbino, Lomazzi
⚾️ Joe Ball pouf/footrest by D’Urbino, Lomazzi

📍 XS, @isaloniofficial Milano April 8–13 2025
📸 @serenaeller : @ellerstudio

—

#Poltronova #JoeArmchair #JoeBall #DDL #designicon

Joe armchair Poltronova by De Pas D’Urbino Lomazzi, giant baseball glove chair, homage to Joe DiMaggio, radical Pop design, collectible Italian armchair, polyurethane foam armchair on wheels

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⬜️ Saratoga sofa by Lella and Massimo Vignelli

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller : @ellerstudio

—

#Poltronova #Saratoga #Vignelli #DesignIcon #ItalianDesign

Saratoga Poltronova sofa by Lella and Massimo Vignelli, glossy polyester lacquered structure, luxury leather cushions, Italian design, timeless sofa design, collectible Vignelli furniture

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⭕️ Mitzi sofa by Hans Hollein

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @ellerstudio

—

#Poltronova #Mitzi #HansHollein #Sofa #PostmodernDesign

Mitzi sofa Poltronova by Hans Hollein, wood and wool sofa, soft–rigid hybrid seating, Austrian master designer furniture, postmodern collectible sofa

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🌴 Sanremo floor lamp by Archizoom Associati

📍 XS, @isaloniofficial April 8–13 2025
📸 @francesco_marano8 : @ellerstudio

—

#Poltronova #SanremoLamp #ArchizoomAssociati #InteriorDesign #ItalianDesign

Sanremo floor lamp Poltronova, Archizoom Associati design, acrylic palm lamp 1960s, radical Italian design lighting, collectible pop design objects

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🐚 Gherpe table lamp by Superstudio

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller : @ellerstudio

—
#Poltronova #GherpeLamp #Superstudio #RadicalDesign #LampDesign

Gherpe table lamp Poltronova by Superstudio, heat-formed lamp, interactive 1960s lighting design, marine-shell inspired lamp, changing design object

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🩶 Ultrafragola mirror/lamp by Ettore Sottsass jr.

#Poltronova #Ultrafragola #UltrafragolaMirror #EttoreSottsass #EttoreSottsassDesign

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @francesco_marano8 : @ellerstudio

—

ULTRAFRAGOLA mirror/lamp by Ettore Sottsass jr. , Ultrafragola mirror lamp Poltronova by Ettore Sottsass, wavy illuminated mirror 1970s, neon-edge mirror, cult collectible design, Italian lighting furniture, pink wavy mirror

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💭 Rumble sofa by Gianni Pettena in white panno casentino.
Playful in form, big in attitude. Shoes off recommended.

#Poltronova #Rumble #TimelessDesign #ItalianDesign #pannocasentino

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller : @ellerstudio

—

Rumble sofa Poltronova, modular contemporary re-edition, casentino wool upholstery, radical seating system, collectible Italian furniture, Centro Studi Poltronova design.

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🌼 Passiflora table lamp (1968) by Superstudio

#Poltronova #PassifloraLamp #Superstudio #RadicalDesign #ItalianDesign

—

📍 XS, @isaloniofficial April 8–13 2025
📸 @serenaeller @francesco_marano8 : @ellerstudio

—

Passiflora lamp Poltronova, Superstudio 1966 Superarchitettura, luminous PMMA column, radical Italian lighting fixture, collectible design history piece, Salone del Mobile, pop flower shaped lamp

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Poltronova is… An Italian design company born in Tuscany in 1957 — where bold ideas met radical imagination.

Directed by Ettore Sottsass for twenty years, Poltronova became a laboratory of radical experimentation — collaborating with visionary artists and designers such as Archizoom, Superstudio, The Vignellis and Ron Arad.
Emerging as an outsider from Tuscany — far from the industrial hubs of mass production — Poltronova redefined the aesthetics of modern living, pioneering a new language of freedom, irony, and playfulness that shaped postmodern design.

Every piece is made to order in Tuscany, combining artisanal expertise with modern manufacturing technologies — ensuring lasting quality and total control over every detail.

From Ultrafragola to Superonda, from Joe to Mies — Poltronova icons continue to live in homes, galleries, and museums worldwide. Always bold. Always original.

Poltronova. The Dream Factory.

#Poltronova #ItalianDesign #FurnitureDesign #MadeInTuscany #EttoreSottsass

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IO Donna

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Io Donna
Il femminile del Corriere della Sera
31.03.2007

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