Terrazzo

Superonda by Archizoom + Terrazzo by Bethan Laura Wood, Design Variations, Milan Design Week 2022.
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📍 @design_variations by @moscapartners, @milan.design.week, Palazzo Visconti, Milan
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @ruy_teixeira
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#poltronova #archizoom #archizoomassociati #bethanlaurawood #superondaterrazzo #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022

🌊 Superonda + Terrazzo 🌊
dynamic sofa by Archizoom Associati + fabric pattern by @bethanlaurawood
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The Superonda, an iconic piece by Archizoom that in 1967 affirmed its autonomy from the formal tradition of the sofa, maximum freedom of use, and released the furnishing product from the architecture that contained it, here becomes, thanks to the pattern of Bethan Laura Wood, visionary English designer, a Terrace on the Sea. Bethan Wood`s experience in a Venetian palazzo, during an artists’ residency in 2010, is translated into a kaleidoscopic pattern, with many coloured "gems" to support the lightness of the wave. As in 1967, when the radical Florentine group Archizoom designed one of the first sofas without a shell, the same need emerges to dematerialise reality in order to recompose it according to personal sensitivity, conferring meanings on it that are not universal, but are important for those who have known them at a precise moment in their lives.
Bethan fell madly in love with the Terrazzo that covered every inch of the space at her disposal, and fascinated by the many types of decoration, she has proposed them again in her works. The precious stones are thus released from the terrace, from the landscape imprinted in the eye, to set themselves in the sofa and give another original idea of relaxation and an unforgettable experience of their own.
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💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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🙏 Rug by @cc_tapis
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📍 @contemporary_cluster, Brancaccio Palace, Rome
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#poltronova #archizoom #archizoomassociati #bethanlaurawood #superonda #superondaterrazzo #terrazzopattern #terrazzotexture

🌊 Superonda + Terrazzo 🌊
dynamic sofa by Archizoom Associati + fabric pattern by @bethanlaurawood
.
The Superonda, an iconic piece by Archizoom that in 1967 affirmed its autonomy from the formal tradition of the sofa, maximum freedom of use, and released the furnishing product from the architecture that contained it, here becomes, thanks to the pattern of Bethan Laura Wood, visionary English designer, a Terrace on the Sea. Bethan Wood`s experience in a Venetian palazzo, during an artists’ residency in 2010, is translated into a kaleidoscopic pattern, with many coloured "gems" to support the lightness of the wave. As in 1967, when the radical Florentine group Archizoom designed one of the first sofas without a shell, the same need emerges to dematerialise reality in order to recompose it according to personal sensitivity, conferring meanings on it that are not universal, but are important for those who have known them at a precise moment in their lives.
Bethan fell madly in love with the Terrazzo that covered every inch of the space at her disposal, and fascinated by the many types of decoration, she has proposed them again in her works. The precious stones are thus released from the terrace, from the landscape imprinted in the eye, to set themselves in the sofa and give another original idea of relaxation and an unforgettable experience of their own.
.
💡 Art direction by @_d_apostrophe_
.
📷 Photo by @serenaeller
.
📍 @contemporary_cluster, Brancaccio Palace, Rome
.
#poltronova #archizoom #archizoomassociati #bethanlaurawood #superonda #superondaterrazzo #terrazzopattern #terrazzotexture

🌊 Superonda + Terrazzo 🌊
dynamic sofa by Archizoom Associati + fabric pattern by @bethanlaurawood
.
The Superonda, an iconic piece by Archizoom that in 1967 affirmed its autonomy from the formal tradition of the sofa, maximum freedom of use, and released the furnishing product from the architecture that contained it, here becomes, thanks to the pattern of Bethan Laura Wood, visionary English designer, a Terrace on the Sea. Bethan Wood`s experience in a Venetian palazzo, during an artists’ residency in 2010, is translated into a kaleidoscopic pattern, with many coloured "gems" to support the lightness of the wave. As in 1967, when the radical Florentine group Archizoom designed one of the first sofas without a shell, the same need emerges to dematerialise reality in order to recompose it according to personal sensitivity, conferring meanings on it that are not universal, but are important for those who have known them at a precise moment in their lives.
Bethan fell madly in love with the Terrazzo that covered every inch of the space at her disposal, and fascinated by the many types of decoration, she has proposed them again in her works. The precious stones are thus released from the terrace, from the landscape imprinted in the eye, to set themselves in the sofa and give another original idea of relaxation and an unforgettable experience of their own.
.
#poltronova #archizoom #archizoomassociati #bethanlaurawood #superonda #superondaterrazzo #terrazzopattern #terrazzotexture