{"id":9381,"date":"2016-04-10T15:30:55","date_gmt":"2016-04-10T13:30:55","guid":{"rendered":"https:\/\/www.www.poltronova.it\/2016\/04\/10\/7285\/"},"modified":"2021-09-03T12:46:40","modified_gmt":"2021-09-03T10:46:40","slug":"7285","status":"publish","type":"post","link":"https:\/\/www.poltronova.it\/it\/2016\/04\/10\/7285\/","title":{"rendered":"Domestic Icons al Salone del Mobile 2016"},"content":{"rendered":"<p>In uno spazio total white, Poltronova ha presentato alla Design Week milanese una rassegna dei suoi arredi pi\u00f9 rappresentativi e coinvolgenti, capaci ancora oggi di farci emozionare. #MDW2016<\/p>\n<p>Poltronova \u00e8 la storica azienda toscana, al tempo come oggi con base Agliana (anche se non pi\u00f9 nella sede originaria), che ha permesso alle avanguardie fiorentine di realizzare gli oggetti pi\u00f9 rappresentativi di ci\u00f2 che chiamiamo design radicale.<\/p>\n<p>Dal 1957, Poltronova non ha mai spesso di produrre e di stupire. In occasione della kermesse milanese del design, quest\u2019anno ha presentato, in via Vigevano, \u201cDomestic Icons\u201d \u2013 non poteva esserci miglior titolo \u2013 ossia una selezione dei suoi prodotti in diverse edizioni e varianti di colore. E proprio di icone si tratta, pezzi protagonisti di uno dei momenti pi\u00f9 coinvolgenti della storia del design che, oltre a arredare le case pi\u00f9 inusuali e anticonformiste, fanno anche parte delle collezioni permanenti dei grandi musei internazionali. La storia di Poltronova \u00e8 affascinante: Sergio Camilli fonda l\u2019azienda e chiama alla direzione artistica Ettore Sottsass (dal 1959 al 1972); dopo diverse vicissitudini, ecco Roberta Meloni nel ruolo di attuale CEO, braccio ma soprattutto cervello e cuore del marchio che ne riordina il patrimonio per creare nel 2005 il Centro Studi Poltronova, fare il punto sui materiali esistenti (modelli e disegni del tempo salvati dagli operai) e portare avanti con la tenacia e l\u2019eccitazione di sempre questa anti-tradizionale tradizione.<\/p>\n<p><img class=\"alignnone size-medium wp-image-7289\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons1-550x366.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons1-550x366.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons1.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7290\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons2-550x366.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons2-550x366.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons2.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7291\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons3-550x367.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons3-550x367.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons3.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7292\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons4-550x366.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons4-550x366.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons4.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7293\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons5-550x367.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons5-550x367.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons5.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7294\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons6-550x366.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons6-550x366.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons6.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7295\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons7-550x366.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons7-550x366.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons7.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img class=\"alignnone size-medium wp-image-7296\" src=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons8-550x366.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons8-550x366.jpg 550w, https:\/\/www.poltronova.it\/wp-content\/uploads\/2017\/10\/Poltronova-Domestic-Icons8.jpg 960w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,phn2zyb4bwxucz0iahr0cdovl3d3dy53my5vcmcvmjawmc9zdmciighlawdodd0imzbwecigd2lkdgg9ijmwchgiihzpzxdcb3g9ii0xic0xidmxidmxij48zz48cgf0acbkpsjnmjkundq5lde0ljy2mibdmjkundq5ldiyljcymiaymi44njgsmjkumju2ide0ljc1ldi5lji1nibdni42mzismjkumju2idaumduxldiyljcymiawlja1mswxnc42njigqzaumduxldyunjaxidyunjmyldaumdy3ide0ljc1ldaumdy3iemymi44njgsmc4wnjcgmjkundq5ldyunjaxidi5ljq0oswxnc42njiiigzpbgw9iinmzmyiihn0cm9rzt0ii2zmziigc3ryb2tllxdpzhropsixij48l3bhdgg+phbhdgggzd0itte0ljczmywxljy4nibdny41mtysms42odygms42njusny40otugms42njusmtqunjyyiemxljy2nswymc4xntkgns4xmdksmjquodu0idkuotcsmjyunzq0iem5ljg1niwyns43mtggos43ntmsmjqumtqzidewljaxniwymy4wmjigqzewlji1mywymi4wmsaxms41ndgsmtyuntcyidexlju0ocwxni41nzigqzexlju0ocwxni41nzigmteumtu3lde1ljc5nsaxms4xntcsmtqunjq2iemxms4xntcsmtiuodqyideyljixmswxms40otugmtmuntiyldexljq5nsbdmtqunjm3ldexljq5nsaxns4xnzusmtiumzi2ide1lje3nswxmy4zmjmgqze1lje3nswxnc40mzygmtqundyylde2ljegmtqumdkzlde3ljy0mybdmtmunzg1lde4ljkznsaxnc43ndusmtkuotg4ide2ljayocwxos45odggqze4ljm1mswxos45odggmjaumtm2lde3lju1niaymc4xmzysmtqumdq2iemymc4xmzysmtauotm5ide3ljg4ocw4ljc2nyaxnc42nzgsoc43njcgqzewljk1osw4ljc2nya4ljc3nywxms41mzygoc43nzcsmtqumzk4iem4ljc3nywxns41mtmgos4ymswxni43mdkgos43ndksmtcumzu5iem5ljg1niwxny40odggos44nzismtcunia5ljg0lde3ljczmsbdos43ndesmtgumtqxidkuntismtkumdizidkundc3lde5ljiwmybdos40miwxos40nca5lji4ocwxos40otegos4wncwxos4znzygqzcunda4lde4ljyymia2ljm4nywxni4yntigni4zodcsmtqumzq5iem2ljm4nywxmc4yntygos4zodmsni40otcgmtuumdiyldyundk3iemxos41ntusni40otcgmjmumdc4ldkunza1idizlja3ocwxmy45otegqzizlja3ocwxoc40njmgmjaumjm5ldiylja2miaxni4yotcsmjiumdyyiemxnc45nzmsmjiumdyyidezljcyocwyms4znzkgmtmumzayldiwlju3mibdmtmumzayldiwlju3miaxmi42ndcsmjmumdugmtiundg4ldizljy1nybdmtiumtkzldi0ljc4ncaxms4zotysmjyumtk2idewljg2mywyny4wntggqzeylja4niwyny40mzqgmtmumzg2ldi3ljyznyaxnc43mzmsmjcunjm3iemyms45nswyny42mzcgmjcuodaxldixljgyocayny44mdesmtqunjyyiemyny44mdesny40otugmjeuotusms42odygmtqunzmzldeunjg2iibmawxspsijymqwodfjij48l3bhdgg+pc9npjwvc3znpg==); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In uno spazio total white, Poltronova ha presentato alla Design Week milanese una rassegna dei suoi arredi pi\u00f9 rappresentativi e coinvolgenti, capaci ancora oggi di farci emozionare. #MDW2016 Poltronova \u00e8 la storica azienda toscana, al tempo come oggi con base [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[455,477],"tags":[],"class_list":["post-9381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news-it","category-mostre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domestic Icons al Salone del Mobile 2016 &#8212; 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