{"id":9298,"date":"2009-07-09T00:00:00","date_gmt":"2009-07-08T22:00:00","guid":{"rendered":"https:\/\/www.www.poltronova.it\/2009\/07\/09\/re-value-2\/"},"modified":"2021-09-03T10:56:41","modified_gmt":"2021-09-03T08:56:41","slug":"re-value-2","status":"publish","type":"post","link":"https:\/\/www.poltronova.it\/it\/2009\/07\/09\/re-value-2\/","title":{"rendered":"Re-value"},"content":{"rendered":"<hr \/>\n<p><strong>Centro Studi Poltronova presenta &#8220;Re-value, the new mis-assembly line&#8221;, factory workshop dal 2008 a\u2026 il completamento dei prodotti.<\/strong><\/p>\n<p>Creative director : Pier Paolo Taddei (Avatar Architettura)<br \/>\nCreative system management: Peter Lang<\/p>\n<p><strong>UN NUOVO MODELLO PRODUTTIVO PER UN NUOVO SISTEMA ECONOMICO&gt; ECONOMIA DEI NUOVI MATERIALI &gt; RISCOPERTA DEI SIGNIFICATI PRODUTTIVI \u2014 STRUTTURA POLITICA SOSTENIBILE<br \/>\n<\/strong><br \/>\n<em>Sono sempre stata completamente stupita guardando il magazzino Poltronova: decine e decine di metri cubi, stratificazioni improbabili di tutti i tipi di materiali diversi, dalle tavole di legno alla scheletro di un divano, da una colata in alluminio per una libreria a una sedia in plastica; grandi o molto piccole parti di oggetti che sono state prodotte in 50 anni di attivit\u00e0, che ormai non sono pi\u00f9 necessari e che potrebbero essere le illustrazioni in un libro sulla tecnologia.<br \/>\nRe-Value significa dare una nuova identit\u00e0 a tutti questi pezzi, che fanno parte di un tutto che non \u00e8 pi\u00f9. Il concetto di &#8220;bricolage di design&#8221; non \u00e8 nuovo a Poltronova &#8211; basta guardare la lampada Olok di Superstudio dal 1967, o le lattine Tizio-Caio-Sempronio di Archizoom del 1968.<\/em> (Roberta Meloni, Centro Studi Poltronova, 2008)<\/p>\n<p><strong>Primo step del 31 Maggio 2009, progetto di:<\/strong><br \/>\nPeter T. Lang, Pierpaolo Taddei (Avatar Architettura), Nicola Santini (Avatar Architettura), Jacopo Giagnoni, Arabeschi di Latte, Katia Giuliani (Frigo+), Andreas Schwarzkopf (Frigo+), Elena Mariani.<\/p>\n<p><strong>PRIMA MOSTRA:<\/strong><br \/>\nBeyond Media \u2013 Festival Internazionale di architettura e media, Firenze, Stazione Leopolda, 9-17 Luglio 2009<\/p>\n<hr \/>\n<p><img class=\"alignnone size-full wp-image-2423\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Pierpaolo-Taddei-idea-per-manifesto-ReValue.1.jpg\" alt=\"Pierpaolo-Taddei,-idea-per-manifesto-ReValue.\" width=\"898\" height=\"1174\" \/><\/p>\n<p><img class=\"alignnone size-full wp-image-2425\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-1.jpg\" alt=\"Vision-1\" width=\"960\" height=\"1440\" \/><\/p>\n<hr \/>\n<p><strong>Dada<\/strong> sofa by Andreas Schwarzkopf (Frigo+)<\/p>\n<p><img class=\"alignnone wp-image-2413 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Andreas-Schwarzkopf-testo-per-divano-Dada-1.jpg\" alt=\"Andreas-Schwarzkopf,-testo-per-divano-Dada-(1)\" width=\"1409\" height=\"921\" \/><\/p>\n<p><img class=\"alignnone wp-image-2430 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Andreas-Schwarzkopf-divano-Dada-2.jpg\" alt=\"Andreas-Schwarzkopf,-divano-Dada-(2)\" width=\"960\" height=\"1440\" \/><\/p>\n<p><img class=\"alignnone wp-image-2428 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Dada-A.Schwarzkopf.jpg\" alt=\"Vision,-Dada,-A.Schwarzkopf\" width=\"1440\" height=\"960\" \/><\/p>\n<p><img class=\"alignnone wp-image-2427 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Dada-A.Schwarzkopf-2.jpg\" alt=\"Vision,-Dada,-A.Schwarzkopf-2\" width=\"1440\" height=\"960\" \/><\/p>\n<hr \/>\n<p><strong>Brunella<\/strong> chair by Arabeschi di Latte<\/p>\n<p><img class=\"alignnone wp-image-2424 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Silvia-Allori-Arabeschi-di-Latte-oggetto-Brunella.jpg\" alt=\"Silvia-Allori,-Arabeschi-di-Latte,-oggetto-Brunella\" width=\"1440\" height=\"960\" \/><\/p>\n<p><img class=\"alignnone wp-image-2414 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Arabeschi-di-Latte-Brunella.jpg\" alt=\"Arabeschi-di-Latte,-Brunella\" width=\"1440\" height=\"960\" \/><\/p>\n<p><img class=\"alignnone wp-image-2434 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision2.jpg\" alt=\"Vision2\" width=\"960\" height=\"1440\" \/><\/p>\n<hr \/>\n<p><strong>Dolly<\/strong> by Jacopo Giagnoni<\/p>\n<p><img class=\"alignnone wp-image-2416 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Iacopo-Giagnoni-oggetto-Dolly-1.jpg\" alt=\"Iacopo-Giagnoni,-oggetto-Dolly-(1)\" width=\"907\" height=\"1209\" \/><\/p>\n<p><img class=\"alignnone wp-image-2429 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Dolly-I.Giagnoni.jpg\" alt=\"Vision,-Dolly,-I.Giagnoni\" width=\"1440\" height=\"960\" \/><\/p>\n<p><img class=\"alignnone wp-image-2415 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Iacopo-Giagnoni-Dolly-2.jpg\" alt=\"Iacopo-Giagnoni,-Dolly-(2)\" width=\"1209\" height=\"907\" \/><\/p>\n<hr \/>\n<p><img class=\"alignnone wp-image-2433 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Nicola-santini.jpg\" alt=\"Vision-Nicola-santini\" width=\"1440\" height=\"960\" \/><\/p>\n<p><img class=\"alignnone wp-image-2426 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Bruce-Sterling-text-for-Re-Value.jpg\" alt=\"Vision,-Bruce-Sterling-text-for-Re-Value\" width=\"1440\" height=\"960\" \/><\/p>\n<hr \/>\n<p>Dress for Chair by Katia Giuliani (Frigo+)<\/p>\n<p><img class=\"alignnone wp-image-2418 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Katia-Giuliani-Dress-for-Chair-2.jpg\" alt=\"Katia-Giuliani,-Dress-for-Chair-(2)\" width=\"631\" height=\"841\" \/><\/p>\n<p><img class=\"alignnone wp-image-2417 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Katia-Giuliani-Dress-for-Chair-1.jpg\" alt=\"Katia-Giuliani,-Dress-for-Chair-(1)\" width=\"960\" height=\"1440\" \/><\/p>\n<p><img class=\"alignnone wp-image-2432 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Katia-Giuliani.jpg\" alt=\"Vision,-Katia-Giuliani\" width=\"1440\" height=\"960\" \/><\/p>\n<p><img class=\"alignnone wp-image-2431 size-full\" src=\"https:\/\/poltronova.it\/wp-content\/uploads\/2009\/07\/Vision-Katia-Giuliani-.jpg\" alt=\"Vision,-Katia-Giuliani-\" width=\"1440\" height=\"960\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centro Studi Poltronova presenta &#8220;Re-value, the new mis-assembly line&#8221;, factory workshop dal 2008 a\u2026 il completamento dei prodotti. Creative director : Pier Paolo Taddei (Avatar Architettura) Creative system management: Peter Lang UN NUOVO MODELLO PRODUTTIVO PER UN NUOVO SISTEMA ECONOMICO&gt; [&hellip;]<\/p>\n","protected":false},"author":651,"featured_media":8336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[455,477],"tags":[],"class_list":["post-9298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news-it","category-mostre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Re-value &#8212; Poltronova<\/title>\n<meta name=\"description\" content=\"Centro Studi Poltronova presents &quot;Re-value, the new mis-assembly line&quot;, factory workshop from 2008 to\u2026 the end of orphaned manufactures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poltronova.it\/it\/2009\/07\/09\/re-value-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re-value &#8212; 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