{"id":9119,"date":"2017-01-26T12:08:53","date_gmt":"2017-01-26T11:08:53","guid":{"rendered":"https:\/\/www.www.poltronova.it\/about\/"},"modified":"2018-12-14T11:16:36","modified_gmt":"2018-12-14T10:16:36","slug":"about","status":"publish","type":"page","link":"https:\/\/www.poltronova.it\/it\/about\/","title":{"rendered":"L&#8217;azienda"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1485939440120{padding-top: 75px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner row_content_width=&#8221;grid&#8221;][vc_column_inner]<div class=\"mkd-elements-holder mkd-two-columns mkd-responsive-mode-1024\" ><div class=\"mkd-eh-item \"  data-item-class=\"mkd-eh-custom-116143\">\n\t<div class=\"mkd-eh-item-inner\">\n\t\t<div class=\"mkd-eh-item-content mkd-eh-custom-116143\" style=\"padding: 0 15px\">\n\t\t\t[vc_single_image image=&#8221;9115&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;40px&#8221;]\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"mkd-eh-item mkd-vertical-alignment-top\"  data-item-class=\"mkd-eh-custom-733026\">\n\t<div class=\"mkd-eh-item-inner\">\n\t\t<div class=\"mkd-eh-item-content mkd-eh-custom-733026\" style=\"padding: 0 0 0 15px\">\n\t\t\t<div class=\"mkd-tabs mkd-tabs-standard\">\n\t<ul class=\"mkd-tabs-nav clearfix\">\n\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#tab-lanima\">L&#039;anima<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#tab-lavventura\">L&#039;avventura<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#tab-larchivio\">L&#039;archivio<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"mkd-tab-container\" id=\"tab-lanima-481\">[vc_column_text]La Poltronova negli anni Sessanta, in una regione come la Toscana che di design non produceva niente, aveva in scuderia tutti i migliori: non solo Ettore Sottsass che ne era art director, ma Gae Aulenti, Paolo Portoghesi, Giovanni Michelucci, Angelo Mangiarotti, gli Archizoom, il Superstudio, De Pas\u2013D\u2019Urbino\u2013Lomazzi; quindi non solo i maestri, ma anche i protagonisti del \u201cNuovo Design\u201d che allora si chiamavano radicali\u2026[\/vc_column_text][vc_empty_space height=&#8221;27px&#8221;]<a itemprop=\"url\" href=\"https:\/\/www.poltronova.it\/it\/2005\/10\/11\/the-poltronova-spirit\/\" target=\"_self\"  class=\"mkd-btn mkd-btn-medium mkd-btn-simple mkd-btn-icon\"  >\n    <span class=\"mkd-btn-text\">Learn More<\/span>\n    <i class=\"mkd-icon-linear-icon lnr lnr-arrow-right \" ><\/i><\/a><\/div><div class=\"mkd-tab-container\" id=\"tab-lavventura-11\">[vc_column_text]Mobili filtri del proprio tempo, assorbono e trattengono gli ingredienti, la polvere del vento cosmico. Vento solare di emozioni e ragioni intense, di quando si \u00e8 scoperto che, imparata la lezione dopo le immersioni nelle acque lattiginose della ragione, \u00e8 possibile, piacevole, necessario, riabbronzarsi di colori, emozioni, sensualit\u00e0. E cosi emerge anche il gioco, l&#8217;ironia, il vedersi operare dall&#8217;alto di un volo silente in mongolfiera&#8230;[\/vc_column_text][vc_empty_space height=&#8221;27px&#8221;]<a itemprop=\"url\" href=\"https:\/\/www.poltronova.it\/it\/2005\/10\/11\/poltronova-adventure-time\/\" target=\"_self\"  class=\"mkd-btn mkd-btn-medium mkd-btn-simple mkd-btn-icon\"  >\n    <span class=\"mkd-btn-text\">Learn More<\/span>\n    <i class=\"mkd-icon-linear-icon lnr lnr-arrow-right \" ><\/i><\/a><\/div><div class=\"mkd-tab-container\" id=\"tab-larchivio-294\">[vc_column_text]Il Centro Studi Poltronova \u00e8 stato creato nel 2005 per due ragioni: costruire un archivio degli importanti documenti relativi allo storico marchio Poltronova e, parallelamente,\u00a0 continuare ad editare i suoi prodotti pi\u00f9 famosi&#8230;[\/vc_column_text][vc_empty_space height=&#8221;27px&#8221;]<a itemprop=\"url\" href=\"https:\/\/www.poltronova.it\/it\/2005\/10\/03\/centro-studi-poltronova\/\" target=\"_self\"  class=\"mkd-btn mkd-btn-medium mkd-btn-simple mkd-btn-icon\"  >\n    <span class=\"mkd-btn-text\">Learn More<\/span>\n    <i class=\"mkd-icon-linear-icon lnr lnr-arrow-right \" ><\/i><\/a><\/div><\/div>[vc_empty_space height=&#8221;40px&#8221;]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1486134231701{padding-top: 83px !important;padding-bottom: 84px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3>Poltronova&#8230; pensieri e parole.<\/h3>\n<p>[\/vc_column_text]<div class=\"mkd-testimonials-holder  mkd-testimonials-boxed mkd-testimonials-dark clearfix\"><div class=\"mkd-testimonials\" data-number=\"4\" data-number-visible=\"1\" data-speed=\"5000\" data-animation-speed=\"600\" data-nav-arrows=\"yes\" data-nav-dots=\"no\"><div class=\"mkd-testimonial-content\" id=\"mkd-testimonials-8839\" >\n    <div class=\"mkd-testimonial-text-holder\">\n                            <p class=\"mkd-testimonial-text\">Archizoom, il gruppo radicale fiorentino... non fu solo avanguardia culturale, movimento di rottura nel design e nell&#039;architettura, ma modo di vivere, con colonna sonora dei Beatles e dei Rolling Stones.<\/p>\n                            <div class=\"mkd-testimonials-author-holder clearfix\">\n                                    <h5 class=\"mkd-testimonial-author\"><span class=\"mkd-testimonial-author-inner\">Cristina Morozzi<\/span><\/h5>\n                                                    <h6 class=\"mkd-testimonial-position\">Giornalista, critico e direttore artistico<\/h6>\n                            <\/div>\n            <\/div>\n<\/div><div class=\"mkd-testimonial-content\" id=\"mkd-testimonials-8837\" >\n    <div class=\"mkd-testimonial-text-holder\">\n                            <p class=\"mkd-testimonial-text\">La Poltronova era un laboratorio e un antro incantato. Portavamo montagne di disegni: solo pochi diventavano mobili e oggetti, ma erano sempre esperimenti, idee buttate nel futuro che prima o poi sarebbero diventate realt\u00e0.<\/p>\n                            <div class=\"mkd-testimonials-author-holder clearfix\">\n                                    <h5 class=\"mkd-testimonial-author\"><span class=\"mkd-testimonial-author-inner\">Adolfo Natalini<\/span><\/h5>\n                                                    <h6 class=\"mkd-testimonial-position\">Superstudio<\/h6>\n                            <\/div>\n            <\/div>\n<\/div><div class=\"mkd-testimonial-content\" id=\"mkd-testimonials-8828\" >\n    <div class=\"mkd-testimonial-text-holder\">\n                            <p class=\"mkd-testimonial-text\">Le proposte e le istanze alternative, i capricci ironici, le provocazioni intenzionali, le parole irriverenti di singoli e di gruppi, come ad esempio Archizoom e Superstudio, trovarono modo di esprimersi e quindi di diffondersi, nel clima specialissimo di Agliana (localit\u00e0 che ospita la fabbrica di Poltronova), dove non si stava a sottilizzare troppo sulla convenienza e opportunit\u00e0 o meno di sostenere quelle irrituali operazioni.<\/p>\n                            <div class=\"mkd-testimonials-author-holder clearfix\">\n                                    <h5 class=\"mkd-testimonial-author\"><span class=\"mkd-testimonial-author-inner\">Pier Carlo Santini<\/span><\/h5>\n                                                    <h6 class=\"mkd-testimonial-position\">Storico dell&#039;arte, autore del libro &quot;Facendo mobili con...&quot; (1977)<\/h6>\n                            <\/div>\n            <\/div>\n<\/div><div class=\"mkd-testimonial-content\" id=\"mkd-testimonials-8786\" >\n    <div class=\"mkd-testimonial-text-holder\">\n                            <p class=\"mkd-testimonial-text\">Poltronova \u00e8 la &quot;fabbrica radicale&quot;. Poltronova costituisce un luogo storico, ancora vivo, dove molti di noi continuano a sentirsi a casa propria; dove la gloriosa e lunga vicenda del design italiano, prima di assurgere alla gloria degli altari, ha avuto inizio, tra le rane e le canne...<\/p>\n                            <div class=\"mkd-testimonials-author-holder clearfix\">\n                                    <h5 class=\"mkd-testimonial-author\"><span class=\"mkd-testimonial-author-inner\">Andrea Branzi<\/span><\/h5>\n                                                    <h6 class=\"mkd-testimonial-position\">Archizoom Associati<\/h6>\n                            <\/div>\n            <\/div>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1485939440120{padding-top: 75px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner row_content_width=&#8221;grid&#8221;][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1486134231701{padding-top: 83px !important;padding-bottom: 84px !important;}&#8221;][vc_column][vc_column_text] Poltronova&#8230; pensieri e parole. [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":651,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"page-category":[],"class_list":["post-9119","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;azienda &#8212; Poltronova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.poltronova.it\/it\/about\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;azienda &#8212; Poltronova\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1485939440120{padding-top: 75px !important;padding-bottom: 70px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner row_content_width=&#8221;grid&#8221;][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; content_text_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1486134231701{padding-top: 83px !important;padding-bottom: 84px !important;}&#8221;][vc_column][vc_column_text] Poltronova&#8230; pensieri e parole. 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