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Farfalla

by Archizoom Associati

«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova… The idea was to make decorations with flowers, but crossed with pop decorations, like Liechtenstein’s, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the “pop” theme… In reality, the result was a lively fabric but not as acid as we expected; the “Over—the—Top Generation” of Archizoom was not yet mature…»
[Andrea Branzi]

 

A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue.

 

To request information, please write to info@poltronova.it, for a quote to sales@poltronova.it.

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Chart

  • year1968
  • typologyfabric
  • materialspolyamide and elastane fabric with polyurethane mid layer
  • coloursmulti-coloured pattern
  • downloadproduct leaflet

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Exhibitions

  • 20225VIE Design Week. Milano Design Week, 5VIE Headquarters, Milan
  • 2022Turn on, Tune in, Drop by…, Milano Design Week, Palazzo Visconti, Milan

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#farfalla on Instagram

🌊 Superonda
dynamic sofa by Archizoom Associati
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Designed in 1967 by the Florentine Radical group Archizoom, this was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. The shiny leatherette cover in the basic colors of white, black and red accentuates the pop image.
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#poltronova #archizoom #archizoomassociati #superonda #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #sofa #superondafarfalla #interior
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music track by @infractionimhere
Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
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Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
.
“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
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📍 5vie Headquarter, Correnti 14, Milan
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📷 Photo by @serenaeller
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🙏 Thanks to @5vie_milano
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#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
.
Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
.
“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
.
.
.
.
.
.
📍 5vie Headquarter, Correnti 14, Milan
.
📷 Photo by @serenaeller
.
🙏 Thanks to @5vie_milano
.
#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
Superonda + Farfalla, dynamic sofa + fabric by Archizoom, 5vie, Correnti 14, Milan Design Week 2022.
.
Centro Studi Poltronova presented a reading corner at 5vie Head Quarter, where it was possible to check out two volumes of the series The Monographs of Poltronova, Superonda: Archizoom Associati and the latest release Mies + Sanremo: Archizoom Associati. Everyone was able to relax browsing books on the iconic Superonda by Archizoom in the Farfalla indoor/outdoor version. A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti-system art of American artists such as Roy Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalog.
.
“Florentine butterflies“
I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova…
The idea was to make decorations with flowers, but crossed with pop patterns, like Lichtenstein's, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the "pop" theme…
In reality, the result was a lively fabric but not as acid as we expected; the “Over-the-Top Generation” of Archizoom was not yet mature… (Andrea Branzi, 2022)
.
.
.
.
.
.
📍 5vie Headquarter, Correnti 14, Milan
.
📷 Photo by @serenaeller
.
🙏 Thanks to @5vie_milano
.
#poltronova #archizoom #archizoomassociati #andreabranzi #superonda #superondafarfalla #superondasofa #radicaldesign #popdesign #design #italiandesign #madeinitaly #5vie #milanodesignweek #milandesignweek #mdw2022 #milandesignweek2022
🦋Superonda sofa + Farfalla fabric by Archizoom Associati 
.
«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova... The idea was to make decorations with flowers, but crossed with pop decorations, like Liechtenstein’s, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the “pop” theme... In reality, the result was a lively fabric but not as acid as we expected; the “Over—the—Top Generation” of Archizoom was not yet mature...»
[Andrea Branzi]
.
A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue. 
.
📍 @5vie_milano 
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📷 Photo by @amirfarzad88 
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#poltronova #archizoom #archizoomassociati #superonda #farfalla #andreabranzi #radicaldesign #popdesign #design #popart #furniture #sofa #furnituredesign #italiandesign #madeinitaly #timelessdesign #60sstyle #60sdesign #antidesign #designicon #collectibledesign #radicalmovement #farfallafabric
🦋 Superonda sofa + Farfalla fabric by Archizoom Associati 
.
«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova... The idea was to make decorations with flowers, but crossed with pop decorations, like Liechtenstein’s, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the “pop” theme... In reality, the result was a lively fabric but not as acid as we expected; the “Over—the—Top Generation” of Archizoom was not yet mature...». [Andrea Branzi]
.
A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue. 
.
💡 Art direction by @_d_apostrophe_
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📷 Photo by @serenaeller
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#poltronova #archizoom #archizoomassociati #superonda #farfalla #andreabranzi #radicaldesign #popdesign #design #popart #furniture #sofa #furnituredesign #italiandesign #madeinitaly #timelessdesign #60sstyle #60sdesign #antidesign #designicon #collectibledesign #designclassic #radicalmovement #farfallafabric
🦋 Superonda sofa + Farfalla fabric by Archizoom Associati 
.
«I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric Le farfalle, “The Butterflies”, by Poltronova... The idea was to make decorations with flowers, but crossed with pop decorations, like Liechtenstein’s, that imitated printers’ designs, creating (in our intent) a contrast between the floral theme and the “pop” theme... In reality, the result was a lively fabric but not as acid as we expected; the “Over—the—Top Generation” of Archizoom was not yet mature...»[Andrea Branzi]
.
A beat of the wings is enough to make the umpteenth version of the chair designed in 1966 to challenge conventions take off. In the butterfly and in the world of shiny sky, polka dots, chequered, flowers and stars, the anti—system art of American artists such as Liechtenstein and, more generally, of Pop Art continues to develop. The butterfly pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova’s nascent fabric catalogue.
.
.
.
.
.
.
#poltronova #archizoom #archizoomassociati #superonda #farfalla #andreabranzi #radicaldesign #popdesign #design #popart #furniture #sofa #furnituredesign #italiandesign #madeinitaly #timelessdesign #60sstyle #60sdesign #antidesign #designicon #collectibledesign #designclassic #radicalmovement #farfallafabric

Archizoom Associati

1966 — 1974

Designed for Poltronova:
Mies, Sanremo, Superonda, Farfalla, and more

To request information, please write to info@poltronova.it, for a quote to sales@poltronova.it.