Joe
With the opera "Joe" the designers De Pas, D’Urbino and Lomazzi, in 1970 wanted to express their admiration for one of the great myths of the American collective imagination, the baseball champion Joe DiMaggio. On the model we worked a lot:
Ettore Sottsass Jr
Born in Innsbruck in 1917, Ettore Sottsass Jr. graduated from Turin Polytechnic in 1939. For some years he worked with his father, Ettore Sottsass Sr., who was an important figure in pre-war Italian architecture. In 1958, he began his collaboration
De Pas, D’Urbino, Lomazzi
Donato D'Urbino and Paolo Lomazzi have been working together since 1966. Their professional activities include architecture, industrial design, development of furniture and fittings, and urban planning. They worked with Jonathan De Pas from 1966 until he passed away in 1991. In the
Archizoom Associati
Archizoom Associati was founded in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi, and in 1968 Dario and Lucia Bartolini also became involved. The group was one of the founding elements of the Florentine Radical movement
Sanremo
Work of Dario Bartolini (Archizoom Associati). He designed the Sanremo as an engagement present for his future bride at an engagement party in the romantic beachside setting of Roccamare, in southern Tuscany.
Gherpe
Perhaps influenced by my keen interest in marine biology, one summer morning in 1967 I dreamt of a shape half animal, half artificial. Once in my studio I immediately set to work, and built a model with several progressively lengthening
Superstudio
Founded in Florence in 1967 and composed of Adolfo Natalini, Cristiano Toraldo di Francia, Roberto Magris, Piero Frassinelli, Alessandro Magris and Alessadro Poli (from 1970 to 1972), the group which continued to be active until 1978, carried out theoretic research
Superonda
The Superonda was born as a development of a prototype that appeared in the Superarchitettura in Pistoia, a cardboard and plywood prototype that is become unexpectedly a product.
Superarchitettura
Superarchitecture is the architecture of super production, superconsumption, of the superinduction for consumption, the supermarket, the superman and the superpetrol. So reads the poster for the exhibition in 1966 marking the official birth of Archizoom and Superstudio, the two most influential
Passiflora
White body and yellow flower. Adolfo Natalini designed Passiflora, a diagonal cut at the base would give the object a pseudo natural state, somewhere between the artificial and the natural, in a playful game of illusion. It's a floor lamp,